Friday, August 24, 2007

"All the world's a stage..."

You might be wondering if you need to stage your house to help sell it. I can tell you right now that you do indeed need to stage your house. You might be thinking, "Hey, she hasn't even seen my lovely home. What does she know?" I know that you need to stage it. Let me tell you why.

You are trying to sell your house, not your home.

While I am sure your home is lovely, but it is your home and it is full of your personal taste, furniture, and memories. To sell your house, you need to present it as a showplace, cleared of its past and ready for the future--ready for new ideas and new adventures.

Buyers want to see a house that is light, airy and open--a blank slate for them to envision their futures. They want to see new furniture, new designs, and they want to see as much of the floorplan as possible so that they can begin to imagine their own furniture and ideas in the space. Buyers want to see your house as their future home.

Professional stagers can help you with everything from de-cluttering and re-organizing to providing new paint and new designs to maximize your house for the market. Take a look at the following before and after pictures of the dining room of a house I recently sold so that you have a better idea of what stagers can do for you.



Which would you prefer? Look at the difference in space and color and think about which one you would want to buy.

This staging was done by Scout, and there are many terrific staging companies in the East Bay, such as Jackie Brown. If you would like to further discuss the power of staging or need a referral, please let me know. I'm always happy to help. I can be reached at 510-547-5970 x57 or

Have a great weekend!

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